History of Mateo sneakers

Histoire des sneakers Matéo

AN ETHICAL SNEAKER BY ASHOKA PARIS

The Matéo is not simply a sneaker. It's a work of design, a meeting of innovation, expertise, and commitment. Born from a collaboration with designer David Matéo , it embodies the very essence of responsible fashion and ethical luxury.

An Inspired Collaboration

At the Veggie World Paris trade show in April 2022, Ashoka Paris unveiled its first sneaker collection: the Matéo . For this ambitious project, the brand partnered with David Matéo , a renowned designer in the footwear industry. Drawing on his 20 years of experience, he brought his expertise and vision to create a sneaker that combines style, comfort, and environmental responsibility.

An eco-friendly design

The Matéo stands out for its use of innovative and responsible materials. The shoe's various versions are made from bio-based and recycled materials, such as Uppeal™ (a material derived from apple waste), textiles made from grains and cotton, and recycled polyester. These choices aim to reduce the shoe's environmental footprint while offering a vegan alternative to traditional leather.

Comfort and practicality for everyday life

Thanks to its Strobel construction, the Matéo offers both flexibility and durability. Its injected insole guarantees optimal cushioning and long-lasting comfort, ideal for urban life while respecting the environment. Flat waxed cotton laces and gold eyelets add a final touch of elegance.

High-quality European manufacturing

The Matéo is made in Portugal , in a trusted factory with which David Matéo has collaborated for over 10 years. This choice ensures high-quality production that respects working conditions and the environment.

An iconic piece

This unisex sneaker is available in low-top and high-top versions, in elegant colors such as black , white , nude , and a trio of pinks . Each model reflects Ashoka Paris' commitment to sustainable, aesthetically pleasing, and ethical fashion.

Discover our Mateo sneaker collection