Six years ago, Ashoka Paris wrote an important page in its history by unveiling an iconic collaboration: Pamela Anderson x Ashoka Paris.
At the time, this capsule already embodied a bold vision of fashion: proving that vegan leather goods could be desirable, innovative, and deeply committed.
Six years later, this collaboration still resonates as a pioneering moment in our journey.
A meeting driven by shared values
Our meeting with Pamela Anderson was no coincidence.
For years, Pamela has been a staunch advocate for animal rights and environmental protection—commitments that have also been part of Ashoka Paris's DNA since its inception.
Very quickly, the desire to create together became natural: to imagine a collection that celebrates another vision of luxury, more conscious and more respectful of life.
An avant-garde capsule
In 2020, alternative materials were still rare in the world of high-end leather goods. With this collaboration, we wanted to show that innovation and elegance could go hand in hand.
The collection notably highlighted Apple Skin—now known as Uppeal™—an innovative material created from apple waste from the Italian agro-food industry.
The designs conceived with Pamela Anderson reflected this common desire: strong, feminine, and timeless lines, designed to last beyond trends.
Inside each bag, a message signed by Pamela:
“Inside every beautiful person is an activist wanting to defend the planet.”
A phrase that has become emblematic of this collaboration.
More than a collection, a manifesto
In hindsight, this capsule now appears to be a precursor to a movement that has become indispensable in fashion.
Long before bio-sourced materials and vegan leather goods became central to industry conversations, this collaboration already championed the idea that another kind of luxury was possible: more innovative, more transparent, and more responsible.
It also helped bring Ashoka Paris's vision to an international audience and raise awareness among a wider public about sustainable alternatives in fashion.
Six years later, the same vision
Today, six years after this collaboration, we look back on this adventure with great gratitude.
It remains a strong symbol of what we have always wanted to build at Ashoka Paris: a brand capable of combining creation, innovation, and uncompromising commitment.
The world of fashion has evolved since then. Consumers too.
But our conviction has remained intact: the future of luxury will be responsible.
And this collaboration with Pamela Anderson will always remain one of the most significant moments of this shared vision.