Ashoka Paris : Qui Sommes-Nous

We are a committed Parisian family, united by the desire to shake up the lines of fashion and consumption. With Ashoka Paris , we want to prove that another world is possible: a world where luxury and the finesse of materials meet eco-responsibility , veganism and respect for life .

A meaningful family recovery

Since November 2024, Patrick has taken over Ashoka Paris alongside his children, Nathanael and Abigael . An entrepreneur at heart, passionate about IT and a fervent advocate for ecology, Patrick has been running a parquet flooring sales company in Paris for over 30 years—a company that is itself committed to protecting forests and ensuring the responsible traceability of its products . He also heads a web development agency. His experience, business acumen, and commitment to the environment are giving the brand new impetus.

Nathanael , his eldest son, joined the adventure after studying engineering and business. Specializing in the ecological transition of cities , he trained on concrete projects of sustainable urban transformation. Today, he brings a strategic, innovative and resolutely forward-looking vision to the development of the brand.

Abigael , a lifelong fashion enthusiast, is the creative member of the family. Always on the lookout for new trends, she embodies Parisian elegance and ethics. Ashoka Paris is a platform for her to express herself, with a deep desire to create desirable and sustainable fashion.

Continuity with the founders

The family remains very close to the original founders, Frédéric and Gwenaëlle , who continue to guide the brand towards its ambitions.

A couple for over 10 years, they had the idea for Ashoka Paris in 2017. The project was launched in April 2018 at Veggie World , then came to fruition thanks to a successful crowdfunding campaign on KissKissBankBank . This launch allowed them to present the very first collection: timeless, refined bags and accessories, in a 100% Parisian and 100% cruelty-free spirit.

Gwenaëlle , an animal lover deeply moved by the actions of L214, chose a vegetarian and then vegan lifestyle. Realizing how difficult it was to find beautiful bags without leather, she had the idea of creating a brand aligned with her values.

Frédéric , a passionate and creative entrepreneur, brought his expertise in the web, entrepreneurship, and even in the design of the first Ashoka Paris models. Sensitized to the animal cause by Gwenaëlle, he fully invested himself in the project.

Together, for a fairer fashion

Ashoka Paris is today a human, family, and committed adventure. A brand that believes in reconciling beauty, quality, and respect for life . A brand that creates, every day, for a fairer world.